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Business & Finance

Burberry boss could earn up to £12.2m under new bonus scheme

The Guardian World Thursday 28 May 2026, 12:48 UTC By Sarah Butler 1 min read
Key Points

Burberry's boss, Joshua Schulman, could earn up to £12.2 million following the introduction of a new bonus scheme by the luxury brand. Schulman, who was hired in July 2024 to help revitalise Burberry, received £4 million in the year to March. This represents an increase from the £2.5 million he was paid during his initial nine months in the role.

Joshua Schulman – hired to help revive brand – was paid £4m in year to March, including bonus and relocation support

The boss of Burberry could earn up to £12.2m after the luxury British brand introduced a new bonus scheme.

Joshua Schulman, a former chief executive of the US fashion brand Coach who was hired in July 2024 to help revive Burberry, was paid £4m in the year to March, up from £2.5m for his first nine months in the job.

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Originally published by The Guardian World Read original →

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