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Business & Finance

‘Instagram truly is the new LinkedIn’: why gen Z is using social media to get hired

The Guardian Business Thursday 28 May 2026, 10:00 UTC By Jenna Zaza 1 min read
Key Points

In this competitive market, gen Z has started to turn to untraditional ways to land a job – including dating appsSibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy.She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high. Continue reading...

In this competitive market, gen Z has started to turn to untraditional ways to land a job – including dating apps

Sibusisiwe Khupe, 26, entered the job market once again in September after a wave of unexpected layoffs at London marketing agency Wieden+Kennedy.

She knew landing her next full-time role was not going to be easy. Young workers have been hit hard by the weakening UK job market as vacancies fall and unemployment climbs to a five-year high.

Continue reading...
London (LOCATION)
Originally published by The Guardian Business Read original →

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