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My dad was far from perfect – but I live by the advice he gave me on his deathbed | Polly Hudson

Key Points

A new survey ahead of Father's Day in the UK found that one in five British people would prefer a different father. The research also indicated that one in three respondents pretend to have a better relationship with their dad than they actually do, with many buying cards out of obligation. In response, online retailer Thortful has launched a campaign to challenge the "Best Dad Ever" stereotype with more honest card options.

It’s been 14 years since he passed, but I can feel his blood coursing through my veins whenever I realise the small ways I am just like him

This sounds like an old-fashioned, “take my mother-in-law” type joke, but is the antithesis of funny: one in five British people would swap their dad for a better model. This is according to a new survey ahead of – you guessed it – Father’s Day in the UK, which also revealed that one in three pretend they have a better relationship with their dad than they really do. Many admitted they buy Father’s Day cards out of obligation rather than love, too. Oof.

As a result of this research, online retailer Thortful has launched a campaign called “Dad’s not perfect, but …” to challenge the stereotype of the “Best Dad Ever”, with a much more honest range of cards.

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Originally published by The Guardian UK Read original →