Asda's name explained with 'unusual' inspiration

Asda's name explained with 'unusual' inspiration Have you ever wondered what Asda stands for? The origins behind certain brand names are fairly obvious, while others are often a mystery. For instance, it's common knowledge that M&S represents Marks and Spencer, and KFC is shorthand for Kentucky Fried Chicken. However, when it comes to other high street names, there can be more confusion. Asda ranks amongst the UK's largest supermarket chains. With over 1,100 branches across the country, millions of British shoppers visit its stores weekly. But have you ever paused to consider where Asda's name originated? The family of Asda's founders, Peter and Fred Asquith, operated a single butcher's establishment in the unassuming town of Knottingley, West Yorkshire, stretching back to the 1920s. During a trip to the United States in 1958, the Asquiths observed directly how beneficial 'under one roof' shopping proved for consumers. A store bearing the unusual moniker Piggly Wiggly (which continues trading today) blazed the trail for the modern supermarket. Upon their return, they acquired the former Queens Theatre in Castleford, West Yorkshire, and opened the UK's inaugural self-service establishment, with another following soon after. As the Asquiths' business expanded, Peter approached Noel Stockdale at Associated Dairies seeking to forge a commercial alliance. On May 3, 1965, the deal was sealed and a name was chosen: ASquith + DAiries = the creation of Asda.