Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Business & Finance › Here’s how Gap’s yoga-wear maker Athleta went from...
Business & Finance

Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’

Here’s how Gap’s yoga-wear maker Athleta went from must-have to ‘generic’
MarketWatch Sunday 31 May 2026, 14:00 UTC By Bill Peters 1 min read
Key Points

Athleta’s expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up “appealing to no one in particular.”

Athleta’s expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up “appealing to no one in particular.”
Gap (PERSON) Athleta (ORG)
Originally published by MarketWatch Read original →

Related Stories

What all 30 MLB teams must do before the trade dea...

This season's MLB trade deadline -- Aug. 3 -- is a little later than usual. Still, it's not too early in the season to begin pondering how teams might approach it. As we do with Stock Watch each June, let's take a look at how all 30 clubs are grouped in terms of postseason outlook, and what needs to happen between now and then to clarify each team's deadline status.

ESPN 1h ago

The World Cup will likely be the biggest gambling event in history

The 2026 FIFA World Cup is expected to be the biggest betting event in history — and the first to test the U.S. sports-wagering market at full scale. The tournament kicks off Thursday in Mexico City and will end about six weeks later at MetLife Stadium in East Rutherford, N.J. Between those two bookends, 48 teams will compete in 104 matches.

CNBC 1h ago

Social Security could face an automatic 22% cut in 2032. These 4 moves will protect your retirement.

The countdown to insolvency is accelerating — and the rules of retirement planning just broke.

MarketWatch 1h ago

Labour urged to ‘call time’ on the triple lock to cut welfare spending

Labour urged to ‘call time’ on the triple lock to cut welfare spending The cost of the state pension guarantee is ‘exorbitant’, researchers warn - Bookmark - CommentsGo to comments Labour has been urged to bring the triple lock state pension policy to an end to save millions in government spending, which could be used to tackle Britain’s youth unemployment crisis. New research from the influential Resolution Foundation think tank found the state pension is already the single largest driver...

The Independent UK 1h ago