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General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops to Local Tea Brand Ningji
Key Points
Deals General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops to Local Tea Brand Ningji General Mills Inc. has agreed to sell its Häagen-Dazs shops in mainland China to a group including local tea brand Ningji. The buyers will be exclusively licensed to use the Häagen-Dazs brand in ice-cream shops and gifting businesses in mainland China, while General Mills will continue to own and operate Häagen-Dazs retail and foodservice operations, the US company said in a statement.
Deals
General Mills to Sell Mainland China Häagen-Dazs Ice-Cream Shops to Local Tea Brand Ningji
General Mills Inc. has agreed to sell its Häagen-Dazs shops in mainland China to a group including local tea brand Ningji.
The buyers will be exclusively licensed to use the Häagen-Dazs brand in ice-cream shops and gifting businesses in mainland China, while General Mills will continue to own and operate Häagen-Dazs retail and foodservice operations, the US company said in a statement.