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The advertising cartel coming to your web browser
The advertising cartel coming to your web browser When Meta, Google and Apple agree on a “privacy” feature, watch out. The three companies (along with Mozilla, which is on one of their “ad features in the browser” kicks again) are drawing up a built-in advertising measurement system, called Attribution Level 1, as a standard feature of web browsers. The system is intended to measure the effectiveness of advertising by enabling advertisers to correlate “impressions,” the occasions on which...
Korean actor Kim Soo-hyun to shoot first ad campaign since controversy amid advertiser lawsuits
Korean actor Kim Soo-hyun to shoot first ad campaign since controversy amid advertiser lawsuits The South Korean actor will shoot a campaign for Philippine fashion brand Bench in July, his first public activity in nearly a year since the controversy involving late actress Kim Sae-ron. South Korean actor Kim Soo-hyun is set to make his return to the public eye with a new advertising campaign amid legal battles and lawsuits filed by former advertisers against him. According to Korean media...
Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push
As Rita Ferro, Disney president of global advertising, prepared to take the stage at the company's recent upfront presentation, she had actor Paul Anthony Kelly on her mind. Kelly recently portrayed John F. Kennedy Jr. in the limited FX TV series "Love Story," and met Ferro at an earlier event. After a fangirl moment that included an iPhone snapshot, Ferro requested that Kelly introduce her at the annual pitch to advertisers.
Poor advertising, confused voters and underfunded candidates: SA Voice's problems revealed
SA Voice damaged by advertising failures and voter confusion, FOI documents show Wed 3 Jun 2026 at 6:03am In short: SA's inaugural Voice to Parliament election was criticised for low turnout among Aboriginal voters. New documents obtained by the ABC suggest there were several failures advertising the election, with many voters unaware it was taking place. First Nations voters say they gave the Electoral Commission clear feedback that more Voice signage was needed for the 2026 election — but...
LinkedIn launches new effort in push to capture business advertisers
LinkedIn launches new effort in push to capture business advertisers June 10 : LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of $100 million next fiscal year, a source familiar with the matter said. The Microsoft-owned platform on Wednesday unveiled BrandWorks, the newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from...
Privacy-Robust Incrementality Measurement for Advertising Systems under Signal Loss
arXiv:2606.03878v1 Announce Type: cross Abstract: Advertising platforms use randomized lift tests to measure incrementality, but privacy-preserving reporting systems degrade the observed signal through match-rate loss, linkability loss, attribution-window loss, aggregation-threshold suppression, randomized reporting noise, and segment-heterogeneous signal loss. This paper formulates privacy-constrained advertising measurement as a robust causal decision problem under the mentioned signal...
Deterministic-Allocation and Anonymous Joint Advertising in E-commerce Platforms
arXiv:2506.02435v3 Announce Type: replace Abstract: With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous AMD architectures designed to generate optimal mechanisms that satisfy near dominant strategy incentive compatibility (DSIC) fail to achieve deterministic allocation, and some also lack anonymity, thereby impacting the efficiency and fairness of advertising...
Capability Advertisement as a Market for Lemons: A Trust Layer for Heterogeneous Agent Networks
Announce Type: new Abstract: Large language model (LLM) agents have begun to delegate work to one another. Protocols such as the Model Context Protocol (MCP) and the Agent2Agent protocol (A2A) let an agent publish what it can do and let others call it, and public registries of such agents are already appearing. These protocols assume an advertised capability is a static, truthful fact.
Aristocrat, 79, who advertised for 'good breeder' and 'castle-trained' wife on ITV loses £1.2million battle with ex
Aristocrat, 79, who advertised for 'good breeder' and 'castle-trained' wife on ITV loses £1.2million battle with ex Sir Benjamin Slade, who previously said he was looking for a 'good breader' at least 20 years younger than him, has lost a High Court battle with his ex wife over a home in their divorce trust fund An eccentric aristocrat who appeared on ITV looking for a "castle-trained" wife to give him a "male heir" has lost a court fight with his ex-wife over a £1.2m fortune. Sir Benjamin...
Singapore influencer fined S$3,500 after advertising vapes for sale on Telegram
Eunice Joy Ng, known online as "Mermaid Girl", pleaded guilty to one count of publishing an advertisement containing a suggestion to purchase imitation tobacco products, but objected to the fine of S$4,000 sought by the prosecution.