Alex Josephson
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LinkedIn launches new effort in push to capture business advertisers
LinkedIn launches new effort in push to capture business advertisers June 10 : LinkedIn is aiming to burnish its position as a go-to platform for business advertisers with a new team of marketing experts that it expects to generate an annualized run rate of $100 million next fiscal year, a source familiar with the matter said. The Microsoft-owned platform on Wednesday unveiled BrandWorks, the newly assembled team that aims to deliver higher-performing ad campaigns for customers ranging from...