Andrew Freedman
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Kalshi wants small businesses to hedge like Wall Street. A NYC bar is trying it with Knicks promotion
Kalshi is relying on Wednesday's Knicks game and a New York City bar to show off its hedging-for-the-masses strategy. A local New York City bar on the Upper East Side is promising customers that if the Knicks win its first game against the Spurs, it will pay for everyone's tab. It's able to execute that bold promise because of hedging.