Chinese Sportswear Giant
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NBA star Stephen Curry signs deal with Chinese sportswear giant Li-Ning
NBA star Stephen Curry has entered into a partnership with Chinese sportswear company Li-Ning, which would involve product development as well as sports culture initiatives. There are also plans to launch Curry Brand stores in the U.S. and China, the Golden State player said in a letter, adding that the partnership will help his brand have a wider range of resources and a global footprint. "I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I...
Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas. Golden State Warriors' Steph Curry just signed with a Chinese brand. After mutually parting ways with Under Armour in 2023 and ending a 13-year partnership, the four-time NBA champion has signed a massive 10-year deal with Chinese sportswear giant Li-Ning.