El Scarso
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From 5,000 followers to over a million: New Zealand World Cup player Tim Payne finds social media fame
Tim Payne identified as least-known player by Argentinian influencerCampaign launched to make defender a ‘hero’ before tournament New Zealand defender Tim Payne has become an unlikely star after an influencer from Argentina called on his followers to unite and make the little-known 32-year-old a “hero” of the upcoming World Cup.El Scarso, a football influencer also known as Valen Scarsini, identified Payne as the least-known player at the World Cup in Canada, the United States and Mexico...
Viral Kiwi star meets Argentine influencer who boosted following to 5M
New Zealand soccer player Tim Payne has met social media influencer Valen Scarsini after the Argentine encouraged his fans to follow the unheralded All Whites player. Since Scarsini's plea to his fans, Payne's followers on Instagram have risen from 5,000 to over 5 million. New Zealand opens its Group G play at the World Cup against Iran on June 15 in Inglewood, California.