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Family offices bet on sports, from pickleball leagues to smart soccer balls
A version of this article first appeared in CNBC's Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox. Last month, investment firms of the ultra wealthy went all-in on sports and played on multiple fronts.
Shedeur Sanders shatters Tom Brady's NFLPA licensing record with massive merchandise-driven payout: report
Shedeur Sanders may not have gotten the first-round draft pick money he was searching for in April 2025, but the Cleveland Browns quarterback still cashed in on a different source. Thanks to the NFL Players’ Association’s endorsement agreements, Sanders made $17.7 million in group licensing income for the 2025 season, per Front Office Sports. That money comes from all jersey sales, trading cards and other collectibles purchases by fans, and it’s a record-breaker.
Tigers increasingly likely to trade Tarik Skubal before deadline as playoff hopes fade, reports say
To the Detroit Tigers' credit, after reaching the playoffs in 2025, ownership and the front office decided to make another run in 2026.They signed Framber Valdez, one of the best available pitchers on the market. They brought in Kenley Jansen to stabilize the back end of the bullpen. Offered Gleyber Torres an expensive qualifying offer to keep one of their most productive hitters in town, and gave top prospect Kevin McGonigle $150 million to lock down his prime years.
Passan: How could an MLB salary cap work? Lessons ...
Four days after Major League Baseball officially proposed a salary-cap system to the MLB Players Association for the first time in more than three decades of labor negotiations, union interim executive director Bruce Meyer held a 40-minute teleconference in which he summed up the players' position on the overhaul the league wants to implement. "The cap system they propose is not just bad for all the reasons that we believe cap systems are always bad," Meyer said, "but they've effectively...
LIV CEO won't guarantee final 4 events of season
Amidst reports that there are growing concerns within LIV Golf that funding from Saudi Arabia's Public Investment Fund might not last through this season, CEO Scott O'Neil stopped short of saying the circuit's final four tournaments will be played. Speaking to CNBC on Tuesday, O'Neil said LIV Golf has to trust that the PIF will follow through on its promise to fund the league through the remainder of the 2026 season. "I can say they've been terrific partners so far," O'Neil said.
LIV Golf could reportedly run out of money before wrapping up 2026 season after Saudis pull funding
Despite the countless questions surrounding LIV Golf's future at the moment, the one certainty we do know is that the circuit's plan continues to finish out the 2026 campaign as scheduled. However, according to a new report, that could prove to be a challenge. At the end of April, the Saudi Public Investment Fund (PIF) announced that it would pull the plug on funding the breakaway golf league at the conclusion of the season.
LIV Golf CEO refuses to guarantee circuit's remaining events will go on as scheduled with awkward sales pitch
LIV Golf CEO Scott O'Neil had an opportunity to address the biggest question about the league's immediate future as rumors continue to build uncertainty, but instead delivered a response straight out of the most basic of corporate playbooks. Despite the Saudi Public Investment Fund (PIF) announcing that it would cut off all funding to the breakaway circuit after the 2026 season wraps up, the plan and expectation have been to complete the campaign as scheduled. Despite there only being four...
The Thunder built a contender -- now they must dec...
AN HOUR AFTER the San Antonio Spurs dethroned his Oklahoma City Thunder in a dramatic Game 7, Shai Gilgeous-Alexander was asked a version of the question nearly every NBA star gets after his team falls short. How much input do you plan to have on the franchise's offseason maneuvering? "I will give zero input," Gilgeous-Alexander said.
Sources: Vikings hire Seahawks' Teasley as GM
EAGAN, Minn. -- The Minnesota Vikings have hired Nolan Teasley as their general manager, concluding an unusual chapter for the franchise, sources told NFL Network's Tom Pelissero. Teasley has spent the past 13 seasons with the Seattle Seahawks, where he began as an intern and advanced to assistant general manager in 2023. He replaces Kwesi Adofo-Mensah, whom the Vikings fired Jan. 30, and interim general manager Rob Brzezinski, who was also a candidate for the permanent job.
Future Power Rankings: How all 68 Power 4 college football teams stack up
Projecting a college football program's future is harder than ever. Rosters and fortunes change dramatically and championship pathways are more open than ever. The assets that make a program great in 2026 might not be there in 2027.