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German retailers expect only modest boost from World Cup
German retailers expect only modest boost from World Cup BERLIN, June 10 : German retailers expect the soccer World Cup starting on June 11 to provide a modest boost to sales, though the impact will likely be limited to specific sectors because the tournament is being held outside Germany, retail association HDE said on Wednesday. A survey of around 400 companies by HDE found that about a quarter of retailers are stocking promotional goods or products linked to the World Cup, with food...