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How Chinese drink chains are testing the limits of soft power
How Chinese drink chains are testing the limits of soft power New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. The local resident says she had been eager to try the brand after noticing a surge of new outlets opening in recent months. “I decided to try the bubble tea.