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Virat Kohli beats SRK, Priyanka Chopra to become India's most valuable celebrity
Cricket star Virat Kohli has been named India's most valuable celebrity in the first-ever Fortune India-Interbrand Most Valuable Celebrities list. Kohli tops the rankings with a brand value of Rs 3,542 crore. The list, released by Fortune India in partnership with global brand consultancy Interbrand, measures celebrity brand value based on factors such as engagement, trust, affinity, distinctiveness and overall influence.