Jill McDonald
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McDonald's unveils new global growth strategy to win over diners as competition rises
McDonald's on Monday unveiled its latest global growth strategy to help the fast-food giant become customers' first choice as it faces new rivals and consumer spending stretched by high gas prices. A new restaurant design, better tasting food and drinks, consumer-led innovation and improved customer service are the four cornerstones of the new plan, which the company calls "McDonald's > NEXT." Executives made the announcement at McDonald's biennial Worldwide Convention for franchisees, held...
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