Josh D’Amaro
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Disney is poised to ramp its already booming advertising business. Rita Ferro is behind the push
As Rita Ferro, Disney president of global advertising, prepared to take the stage at the company's recent upfront presentation, she had actor Paul Anthony Kelly on her mind. Kelly recently portrayed John F. Kennedy Jr. in the limited FX TV series "Love Story," and met Ferro at an earlier event. After a fangirl moment that included an iPhone snapshot, Ferro requested that Kelly introduce her at the annual pitch to advertisers.
Disney racks up $4.2bn deficit on Paris parks
Exclusive: Analysis shows resort has yet to recoup Disney’s investment despite record revenue and 16m annual visitorsDisney has still not recouped $4.2bn of its investment in Disneyland Paris after more than 30 years, even though the resort is now its best-performing international outpost, according to an analysis of recent filings. The sprawling theme park complex swung open its ornate iron gates in 1992 and now attracts about 16 million visitors every year. It is wholly owned by Disney and...
Disney racks up $4.2bn deficit on Paris parks
Exclusive: Analysis shows resort has yet to recoup Disney’s investment despite record revenue and 16m annual visitorsDisney has still not recouped $4.2bn of its investment in Disneyland Paris after more than 30 years, even though the resort is now its best-performing international outpost, according to an analysis of recent filings. The sprawling theme park complex swung open its ornate iron gates in 1992 and now attracts about 16 million visitors every year. It is wholly owned by Disney and...
Disney racks up $4.2bn deficit on Paris parks
Exclusive: Analysis shows resort has yet to recoup Disney’s investment despite record revenue and 16m annual visitorsDisney has still not recouped $4.2bn of its investment in Disneyland Paris after more than 30 years, even though the resort is now its best-performing international outpost, according to an analysis of recent filings. The sprawling theme park complex swung open its ornate iron gates in 1992 and now attracts about 16 million visitors every year. It is wholly owned by Disney and...
Disney racks up $4.2bn deficit on Paris parks
Exclusive: Analysis shows resort has yet to recoup Disney’s investment despite record revenue and 16m annual visitorsDisney has still not recouped $4.2bn of its investment in Disneyland Paris after more than 30 years, even though the resort is now its best-performing international outpost, according to an analysis of recent filings. The sprawling theme park complex swung open its ornate iron gates in 1992 and now attracts about 16 million visitors every year. It is wholly owned by Disney and...