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NBA star Steph Curry signs 10-year deal with China's Li-Ning
NBA star Steph Curry signs 10-year deal with China's Li-Ning The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand. Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday (Jun 1), announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November....
Steph joins Li-Ning, ending sneaker free agency
Golden State Warriors star Stephen Curry has signed a significant 10-year endorsement contract with Chinese company Li-Ning, industry sources told ESPN, ending a drawn-out recruitment process following Curry's departure from Under Armour in November. Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign...
Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas. Golden State Warriors' Steph Curry just signed with a Chinese brand. After mutually parting ways with Under Armour in 2023 and ending a 13-year partnership, the four-time NBA champion has signed a massive 10-year deal with Chinese sportswear giant Li-Ning.
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.