MacBook Neo
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Everyone Has Their Targets Set on the MacBook Neo
The MacBook Neo was like throwing a giant boulder into a still, peaceful pond—and we’re still feeling the ripple effects. Thanks to its dramatic $599 price, it tossed Apple into a brand-new laptop demographic. The response from the Windows side has been soft—until now.
Dell unveils $699 XPS 13 laptop in challenge to Apple's MacBook Neo
Dell unveils $699 XPS 13 laptop in challenge to Apple's MacBook Neo May 31 : Dell on Sunday unveiled its most affordable laptop, XPS 13, as the PC maker aims to capture market share from Apple's MacBook Neo by attracting students and young professionals. Starting at $699 and a reduced $599 for students aged 16 and older during the back-to-school season, the XPS 13 seeks to offer a superior experience compared to the MacBook Neo, Dell said. The aggressive push into the PC market with a...
MacBook Neo Is So Popular That Apple Doubled Production
On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10 million units in 2026 at some point after the laptop launched in March. Apple was very optimistic about the...
The new XPS 13 is Dell's answer to the MacBook Neo
The new XPS 13 is Dell's answer to the MacBook Neo It starts at just $599 for students or $699 for everyone else. The XPS 13 was Dell's most well-known flagship laptop for more than a decade. However, after briefly killing off the XPS brand last year, the company is now bringing back its iconic ultraportable as a very affordable but still premium Windows-based alternative to the MacBook Neo.
Dell is bringing back the XPS 13 as a MacBook Neo competitor — with a temporary discount to $599
Dell is aiming for students like Apple did with the MacBook Neo. | Image: Dell Dell is making good on its tease from CES and finally announcing a new XPS 13. The XPS 13 returns as a budget-friendly option, launching in July at a promotional student price of $599 - though that introductory deal only runs until September for back-to-school shopping; it'll start at $699 for everyone else. The $599 promo exactly matches up with the MacBook Neo's starting price, but students can actually get...
I customized a MacBook Neo with colorful spare parts
Indigo, citrus, and a touch of blush. | Photo: Antonio G. Di Benedetto / The Verge The MacBook Neo is Apple's cheapest laptop, its most colorful, and its easiest to repair in years.
Dell Rivals Apple’s MacBook Neo With $699 Touch-Screen XPS 13 Laptop
The new Dell machine, hitting the market in time for back-to-school shopping, offers a premium design that includes a high-resolution touch display and a backlit keyboard.
Computex 2026: All the news and announcements
Computex 2026 is kicking off in Taipei, Taiwan this week, where Nvidia, AMD, Qualcomm, Intel, and other tech brands are announcing new laptops, handhelds, chips, and more. Nvidia unveiled RTX Spark, its first family of consumer PC chips, arriving in laptops and mini PCs starting this fall. Intel is launching two new custom chips made for handheld gaming devices, the Arc G3 and Arc G3 Extreme, which will power the upcoming Acer Predator Atlas 8. Qualcomm is taking aim at the MacBook Neo...