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McDonald's Singapore launches FIFA World Cup collectibles, meals and watch party
McDonald's Singapore launches FIFA World Cup collectibles, meals and watch party The global campaign includes six collectible cups featuring football stars such as David Beckham and Thierry Henry, 12 Squishmallows plush toys and a limited-edition football kit. In line with the World Cup season well upon us, McDonald's is launching a series of FIFA World Cup-themed promotions and collectibles this month.
McDonald's unveils new global growth strategy to win over diners as competition rises
McDonald's on Monday unveiled its latest global growth strategy to help the fast-food giant become customers' first choice as it faces new rivals and consumer spending stretched by high gas prices. A new restaurant design, better tasting food and drinks, consumer-led innovation and improved customer service are the four cornerstones of the new plan, which the company calls "McDonald's > NEXT." Executives made the announcement at McDonald's biennial Worldwide Convention for franchisees, held...