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How Chinese drink chains are testing the limits of soft power
How Chinese drink chains are testing the limits of soft power New tea and coffee brands from China are winning customers across America, but their broader influence remains unclear Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. The local resident says she had been eager to try the brand after noticing a surge of new outlets opening in recent months. “I decided to try the bubble tea.
From fried chicken to flight plans: Alibaba wants Qwen to become China’s digital fixer
From fried chicken to flight plans: Alibaba wants Qwen to become China’s digital fixer As Tencent prepares a rival WeChat agent, Alibaba is moving quickly to turn Qwen from a chatbot into a digital concierge for everyday life The company announced on Wednesday that it was opening Qwen’s ecosystem to third-party partners’ agents. Fast-food giant KFC, tech-driven coffee chain Luckin Coffee, beverage chain Mixue Group and China Eastern Airlines are among the first companies to test their...