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Rammya Mathew: The sleep fairy scandal is a wake-up call for public health

The BBC's investigation into unregulated “sleep fairies” - self-described experts dispensing dangerous advice to exhausted parents - has rightly prompted outrage.1 Wes Streeting, then health secretary, called the revelations “dangerous misinformation dressed up as expert advice.” Calls for tighter regulation are welcome and necessary. But focusing solely on the charlatans misses a harder question: why are so many parents turning to them in the first place?I've been there myself: sleep...

BMJ (British Medical Journal) 1d ago