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Rating the biggest 2026 World Cup ads: Adidas vs. ...
With the eyes of the world about to be glued to the biggest sporting event on the planet, the FIFA World Cup sets vast numbers of brands, sponsors and advertisers jostling for position in front of a global audience of billions. With a slice of that enormous pie at stake, many of the biggest global brands have poured considerable amounts of time, effort and resources into making sure they have a World Cup advertising campaign to match the scale of the event. Both Adidas and Nike have created...
Fashion goals: World Cup’s style tournament has already kicked off
From France’s catwalk looks to Virgil van Dijk’s classic approach, these are the teams and players to watchThe 2026 World Cup may not kick off until Thursday, but the fashion tournament has already begun, as teams arrive at training camps across the US.Fashion moments range from the outfits players wear to get to training, to the suits worn on planes and their training gear. The French team’s training camp in Clairefontaine became something of a catwalk this week thanks to the style of...