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Audemars Piguet's watch prices remain stable after controversial Swatch collab
When the famed luxury watch brand Audemars Piguet announced a collaboration with Swatch last month, some Audemars collectors feared the worst. Rapper DDG said he would sell his $180,000 Audemars Piguet if the collaboration grew too big and cheapened the brand. Members of the self-appointed horology community warned that one of the "Holy Trinity" of watch brands, famed for innovative complications, or features, and designs, had gone plastic.