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NBA's claim of 'most-watched conference finals in 24 years' is misleading because of broadcast changes
The NBA is still misleading the public with deceptive press releases touting its 2026 playoff viewership. This week, the league claimed the Spurs-Thunder series was the "most-watched conference finals in 24 years," averaging 10.8 million viewers per game across NBC and Peacock. Twenty-four years, huh?For context, the last time the NBA aired conference finals games on NBC was in 2002 — exactly 24 years ago.
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NBA Finals ratings surge as the league welcomes Trump, drops woke messaging — but is it sustainable?
ESPN posted a graphic Wednesday afternoon highlighting the viewership for Game 3 of the NBA Finals between the Spurs and Knicks. The ratings were significant. The network says the game averaged 23.8 million viewers, making it the largest NBA Finals Game 3 audience since 1998 and the most-watched NBA Finals Game 3 ever on ABC and ESPN.You'd think the NBA's media fanboys would be pleased.