Sharryl Ng

Singaporean brand Imi wants to change the way we think about heat styling our hair

Singaporean brand Imi wants to change the way we think about heat styling our hair Great-looking tresses should not come at the expense of hair health, says Imi’s founder, who set out to create hair tools that provide users with the assurance of good hair every day. The hairstyling tools market has become increasingly crowded – and not just with big global names. Homegrown brands are stepping up with inventive technologies and fresh perspectives on hair care.