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World Cup travel boost hasn't materialized for U.S. businesses — yet
The 2026 World Cup is expected to bring a wave of global soccer fans to North America. But the travel boom is shaping up to look less like one uniform surge and more like a city-by-city, match-by-match test of pricing power. "Demand is real and positive, but it's not evenly distributed across host cities," said Jay Wardle, president of travel data intelligence company Sojern.
Will the FIFA World Cup be the economic bonanza US cities were promised?
Will the FIFA World Cup be the economic bonanza US cities were promised? Cities remain optimistic despite lagging hotel bookings and high ticket prices that might deter foreign travellers. Global sporting events like the FIFA World Cup are often pitched to host cities as economic jackpots.