The Business of the World Cup
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Ageing but still hungry: The legendary World Cup stars to watch
The World Cup, beginning Thursday afternoon, features the biggest names in global soccer, including two — Lionel Messi of Argentina and Cristiano Ronaldo — who are considered among the greatest to ever step on a field. Before the matches kick off, let’s preview the players who are expected to have the largest impacts for their countries. First up are the legends, players who have competed at the highest levels for years and figure to do the same again in the coming weeks.
World Cup travel boost hasn't materialized for U.S. businesses — yet
The 2026 World Cup is expected to bring a wave of global soccer fans to North America. But the travel boom is shaping up to look less like one uniform surge and more like a city-by-city, match-by-match test of pricing power. "Demand is real and positive, but it's not evenly distributed across host cities," said Jay Wardle, president of travel data intelligence company Sojern.
Why LGBTQ fans are snubbing World Cup games in America
World Cup 2026: Why LGBTQ fan groups are not attending matches in the United States Why are LBGTQ fan groups not attending games in the United States? What changes made by President Donald Trump’s administration have affected LGBTQ inclusion in the United States? What has FIFA said about safety for LGBTQ fans, and will it be different than 2022 World Cup in Qatar?
The World Cup is here! 48 teams, 48 questions answered (yes, really!)
Every key question answered about this summer's tournament in USA, Canada and Mexico Sky Sports is leaving no stone unturned this summer... we've compiled a one-stop-shop for all things World Cup 2026 - a tournament that promises to break the mould! Contributors: Kaveh Solhekol, Richard Morgan, Callum Bishop, Adam Smith, Joe Shread, Kate Burlaga, Laura Hunter Monday 8 June 2026 17:51, UK
Why pint prices have jumped by almost a quarter since last World Cup
Why pint prices have jumped by almost a quarter since last World Cup Pubs will be busy for the World Cup, but those within the hospitality industry believe the government can do more to help them make the most of it - Bookmark - CommentsGo to comments Football fans will flock to pubs over the next month to watch the World Cup but the price of a pint has risen sharply since the competition was last held. The tournament begins on Thursday as co-hosts Mexico take on South Africa, with Scotland...
Who are the best star players to watch at World Cup 2026?
Who are the best star players to watch at World Cup 2026? The FIFA World Cup will bring together football stars from across the globe, ranging from legends of the game to emerging talents. Lionel Messi’s magical feet, Cristiano Ronaldo’s acrobatic finishes, Lamine Yamal’s exploits on the wing and Kylian Mbappe’s sensational speed.
Messi plushies see roaring trade as China firms get World Cup boost
Messi plushies see roaring trade as China firms get World Cup boost A best-seller for one Chinese firm is a soft-toy goat wearing Lionel Messi's Argentina number 10 shirt. YIWU, China: Toy charms shaped like a goat and decked out in Lionel Messi's Argentina number 10 shirt pepper a factory tabletop in China, where sellers are betting on the country's lucrative fan market for a big World Cup boost. The World Cup begins in North America on Thursday (Jun 11) but China won't be there after...
Messi plushies see roaring trade as China firms get World Cup boost
Messi plushies see roaring trade as China firms get World Cup boost A best-seller for one Chinese firm is a soft-toy goat wearing Lionel Messi's Argentina number 10 shirt. YIWU, China: Toy charms shaped like a goat and decked out in Lionel Messi's Argentina number 10 shirt pepper a factory tabletop in China, where sellers are betting on the country's lucrative fan market for a big World Cup boost. The World Cup begins in North America on Thursday (Jun 11) but China won't be there after...
Nigeria plays Portugal in international World Cup friendly: All to know
Nigeria plays Portugal in international World Cup friendly: All to know All the news on the teams, lineups and start time as Portugal complete their World Cup preparations against Nigeria. Who: Portugal vs NigeriaAl Jazeera Sport from 18:45 GMT in advance of our live text commentary stream. What: World Cup 2026 warm-up Where: Estadio Dr Magalhaes Pessoa, Leiria, Portugal