Treasury Wine Estates
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Future of iconic wine Wolf Blass unclear amid large brand overhaul
Future of iconic wine label Wolf Blass unclear amid Treasury Wine Estates restructure Fri 5 Jun 2026 at 2:42pm In short: Barossa brand Wolf Blass could be lost as Treasury Wine Estates (TWE) looks to cull 46 labels from its portfolio. Ten "hero" brands, including Penfolds, Wynns and Pepperjack, will be the focus of the group's future investment.