the Journal of Marketing Research
No mentions found
This entity hasn't been tracked yet, or Iris is still building its knowledge base.
Related Articles from SNS
Consumers often make suboptimal loan prepayment choices
Consumers often make suboptimal loan prepayment choices Gaby Clark Scientific Editor Andrew Zinin Lead Editor When consumers pay down debt, many choose to put funds toward their oldest loans first—even when doing so may not make the most financial sense, according to recent research by Alicia M. Johnson, assistant professor of marketing at the Isenberg School of Management. In a paper published in the Journal of Marketing Research, Johnson and her co-authors examined how consumers decide...
Why 'charming' matters: Study reveals the power of puffery on consumer behavior
Why 'charming' matters: Study reveals the power of puffery on consumer behavior Lisa Lock Scientific Editor Andrew Zinin Lead Editor Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, subjective and impossible to verify—fall under what marketers call puffery. For decades, they've been treated as harmless fluff, waved through the court system on the assumption that consumers tune them out.
Why ultra-processed foods could become the new war on tobacco
Research published in the American Journal of Public Health details the connection between ultra-processed foods and the tobacco industry when it comes to production, strategy and marketing.(Image credit: Shana Novak)
Faster lower-cost PFAS testing could reshape how US drinking water is monitored
Faster lower-cost PFAS testing could reshape how US drinking water is monitored Gaby Clark Scientific Editor Robert Egan Associate Editor A new investigation from the University of Kansas improves detection of PFAS, a family of so-called "forever chemicals" in drinking water supplies. The method, which can measure trace pollution levels of PFAS in water more quickly and inexpensively than current techniques, was recently detailed in the journal PLOS Water. PFAS chemicals, marketed for...
Mobile money can fight poverty, but trust is vital
Mobile money can fight poverty, but trust is vital Gaby Clark Scientific Editor Andrew Zinin Lead Editor Mobile money can help people without bank accounts take part in the economy, but trust and fairness will ultimately determine whether it succeeds, a new study has found. More than two billion mobile money accounts are registered globally, with almost $1.7 trillion processed each year, highlighting the impact of the move towards phone-based finances. Researchers at the University of East...
Textile wastewater treatment generates alarmingly high levels of toxic compounds, study reveals
Textile wastewater treatment generates alarmingly high levels of toxic compounds, study reveals Lisa Lock Scientific Editor Robert Egan Associate Editor Textile wastewater treatment practices inadvertently produce toxic byproducts—including chloroform and bromoform—at alarming levels that pose a clear occupational health hazard and lead to unknown environmental effects downstream, University of Massachusetts Amherst researchers have found. The study is published in the Journal of Hazardous...
Climate change and wine grapes: Go, stay or change?
Climate change and wine grapes: Go, stay or change? Lisa Lock Scientific Editor Andrew Zinin Lead Editor On a hot afternoon in California wine country, the sun can do more than warm a vineyard. When temperatures climb above 100°F, grape clusters can heat to nearly 140° in direct sunlight.
Anguished Parents, Crying Doctors: Life Amid Utah’s Measles Outbreak
Ben Dowse hadn’t expected to treat measles when he became a doctor, but there he was, examining a newborn exposed to the virus in the womb. The infected mother had given birth just hours earlier. The hospital had alerted Dowse to the case before delivery, and he’d braced himself for the worst.
Are Economists Open to AI? Text as Data as Survey on Professional Sentiment and Academic Research Trends
arXiv:2606.01958v1 Announce Type: new Abstract: Traditional surveys are costly, hard to reconstruct retrospectively, and vulnerable to self-presentation bias. Raw internet text is abundant but noisy, weakly structured, and platform-selected. We introduce TaDaS (Text as Data as Survey), a framework that converts naturally occurring text into survey-like evidence by linking a question corpus to an answer corpus through cross-dataset semantic retrieval.
Anthropic/OpenAI may be spending more than $1000 for every $100 you pay them
For reasons that will remain hidden, we resume writing about Generative AI/LLM after a hiatus of 15 months (that one from October 2025, and the one from June 2025, don’t really count as serious pieces). Today, the first of two articles about “coding with Large ‘Language’ Models”, as coding with LLMs is positioned as the ‘killer app‘ for LLMs. We interrupt this program for a short digression on Anthropic’s recently released blog post When AI builds itself.