the NY Nutrition Group
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Americans are ditching ultra-processed snacks for an ancient fruit that's exploding in popularity
One of human history's oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods. Sales of dates in the U.S. were up 33% in 2025, a founding member of organic California-grown date company Joolies California Superfruit told Food52.com. Those numbers are expected to grow significantly, Fortune Business Insights reported.