Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Sport › Fox’s full-screen ads during World Cup hydration breaks...
Sport

Fox’s full-screen ads during World Cup hydration breaks cause dismay in US: ‘Absolute nonsense’

The Guardian Sport Friday 12 June 2026, 13:28 UTC By Guardian sport 1 min read
Key Points

Breaks have been added at World Cup for player safetyFox missed small amount of action during breakFox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts. Fifa introduced the three-minute breaks for the World Cup amid fears that players could struggle in the heat of North America this summer. The breaks take place once each half in every match, regardless of temperature.

  • Breaks have been added at World Cup for player safety

  • Fox missed small amount of action during break

Fox is facing criticism from fans in the US after introducing full-screen adverts while players take hydration breaks during its World Cup broadcasts.

Fifa introduced the three-minute breaks for the World Cup amid fears that players could struggle in the heat of North America this summer. The breaks take place once each half in every match, regardless of temperature.

Continue reading...
Fox (ORG) World Cup (EVENT) US (LOCATION) safetyFox (ORG) Fifa (ORG) the World Cup (EVENT) North America (LOCATION)
Originally published by The Guardian Sport Read original →

Related Stories

UFC at the White House preview: Expert picks, stor...

The UFC's most anticipated fight card of 2026 is here. After nearly a year of planning and talk, 14 fighters are set to take their Octagon walks on Sunday from the White House to a custom-built stage on the South Lawn, where President Donald Trump and more than 4,000 other UFC fans will take in the fights. The setting is unlike any other in professional sports history, but will the fights themselves live up to the atmosphere?

ESPN just now

Broncos' Cooper arrested for alleged harassment

ENGLEWOOD, Colo. -- Denver Broncos linebacker Jonathon Cooper was arrested Thursday night on multiple charges that he violated a protection order that was filed against him earlier in the week. It is the second time this month that Cooper has been arrested. In addition to multiple charges from his first arrest, including a felony charge, he is facing new charges: one for harassment from repeated phone calls and one for the violation of a protection order, according to records.

ESPN 5m ago

Raducanu beats Cirstea to book Queen's quarter-final spot

Britain's Emma Raducanu books her place in the quarter-finals of the Queen's Club Championship with a dominant straight sets win over Romania's Sorana Cirstea.

BBC Sport 9m ago

Activists form human Palestine flag at World Cup opener in Mexico City

Activists form human Palestine flag at World Cup opener in Mexico City Activists form human Palestine flag at World Cup opener in Mexico City Pro-Palestinian demonstrators gathered in Mexico City during the opening of the 2026 FIFA World Cup to form a giant human Palestinian flag. Organisers said the action sought to keep the Palestinian struggle in the spotlight during one of the world’s most-watched sporting events. Published On 12 Jun 2026

Al Jazeera 22m ago