Jessie J’s triumphant return puts lucrative Chinese market in spotlight

Other western acts have attempted to crack country’s music scene since singer’s breakout success in 2018

One week after announcing she was “cancer free”, the British pop star Jessie J did what any recovering patient would do and travelled thousands of miles around the world to perform for an audience of more than a billion people.

On 29 May, the singer-songwriter, whose real name is Jessica Cornish, belted out a stage-rattling rendition of Frank Sinatra’s My Way on the stage of Singer, a hugely popular Chinese singing competition similar to The Voice. She also performed her new song, California, briefly adapting the lyrics to change California to Changsha, the Chinese city where Singer is hosted.