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Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability

Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability
Bloomberg Markets Saturday 13 June 2026, 16:08 UTC 1 min read
Key Points

Jun 13th, 2026 Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability Swarovski CEO Alexis Nasard joined Bloomberg This Weekend's Christina Ruffini for a tour and discussion about the significant brand transformation the company is undergoing as it aims to modernize its luxury image by partnering with celebrities like Ariana Grande and Venus Williams, as well as incorporating popular Disney and Marvel characters.

Jun 13th, 2026 Swarovski CEO's focus on "modern luxury" to return the 131-year-old company to profitability Swarovski CEO Alexis Nasard joined Bloomberg This Weekend's Christina Ruffini for a tour and discussion about the significant brand transformation the company is undergoing as it aims to modernize its luxury image by partnering with celebrities like Ariana Grande and Venus Williams, as well as incorporating popular Disney and Marvel characters.
Alexis Nasard (PERSON) Bloomberg (ORG) Christina Ruffini (PERSON) Ariana Grande (ORG) Venus Williams (PERSON) Disney and Marvel (ORG)
Originally published by Bloomberg Markets Read original →

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