It's becoming common for campaigns to seek out viral moments and the support of internet stars to reach new voters. But the strategy, albeit flashy, has yielded mixed results in key races this year.
(Image credit: Julia Demaree Nikhinson)
Technology
Campaigns are embracing influencers, but internet stardom doesn't always win votes
Key Points
It's becoming common for campaigns to seek out viral moments and the support of internet stars to reach new voters. But the strategy, albeit flashy, has yielded mixed results in key races this year. (Image credit: Julia Demaree Nikhinson)