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Is the ‘Singapore brand’ losing its shine in China’s food scene?

Is the ‘Singapore brand’ losing its shine in China’s food scene?
Key Points

When Celine Teo feels homesick, she visits Singaporean eatery Vanda Room in Beijing’s central business district to enjoy delicacies such as chicken rice and laksa. “Being able to enjoy a familiar dish abroad always brings a sense of comfort and connection to home,” said the 25-year-old undergraduate, who has lived in China for four years. But Teo worries these connections are thinning, as some Singapore-linked F&B players retreat, refocus or struggle to defend their edge in China’s...

When Celine Teo feels homesick, she visits Singaporean eatery Vanda Room in Beijing’s central business district to enjoy delicacies such as chicken rice and laksa. “Being able to enjoy a familiar dish abroad always brings a sense of comfort and connection to home,” said the 25-year-old undergraduate, who has lived in China for four years. But Teo worries these connections are thinning, as some Singapore-linked F&B players retreat, refocus or struggle to defend their edge in China’s increasingly... [Image text:] foodrepublic BA SILVERFLOWCOffee
the ‘Singapore (ORG) China (LOCATION) Celine Teo (PERSON) Singaporean (ORG) Vanda Room (PERSON) Beijing (LOCATION) Teo (PERSON) Singapore (LOCATION)
Originally published by South China Morning Post Read original →