Brits can't get enough of US food - from PB&J to chicken and waffles

Brits can't get enough of US food - from PB&J to chicken and waffles Brits enjoy eating American-style foods because of their 'comfort' appeal, ease and convenience - from peanut butter and jam to chicken and waffles Britons are adopting American-style culinary trends such as peanut butter and jam, chicken and waffles, and even sweet potato casserole topped with marshmallows. A survey of 2,000 adults revealed 64% enjoy eating foods typically considered American due to their 'comfort' factor, along with their simplicity and convenience. Salted caramel emerged as the nation's favourite flavour pairing borrowed from across the Atlantic, while cookies and cream secured a close second place. Brits enjoy indulgent American-style food including New York style cheesecakes (19%), as well as their bold flavours (18%) and generous portion sizes (15%). An additional 14% confessed they prefer sweet breakfasts such as pancakes over traditional cooked alternatives like a full English. Almost three in 10 (28%) tuck into American dishes at least once a week - with 17 admitting they'll eat more of it than normal during the World Cup. The study was commissioned by the English Cheesecake Company ahead of launching its Hershey's cookies and cream and Reese's flavoured cheesecakes. A spokesperson for the company, which will be handing out free cheesecakes on 2nd July at London Liverpool Street station and 3rd July at Manchester Piccadilly station, said: "American‐inspired dishes are showing no signs of going away. "The US does comfort food so well, it's no wonder it's here to stay in the UK. We do love an interesting taste combo and looks like sweet and salty is a clear flavour favourite." For one in ten (11%) Brits, American-style cuisine ranks as their favourite, with this figure jumping to 18% among Gen Z – making them the biggest fans of its dishes. Nearly half (45%) believe American-inspired foods make excellent offerings for guests because they're ideal for feeding larger groups, simple to prepare and help maintain a fun, relaxed atmosphere. Almost a third (31%) enjoy merging American-style foods with what might be regarded as British classics - such as pairing Mac 'n Cheese with a Sunday Roast or enjoying cheesecake following a curry. More than a third (34%) revealed their eating habits have been shaped by American TV, films or social media, with 12% of those surveyed via OnePoll.com stating they're consuming more American food now than they were five years ago. Meanwhile, 30% believe American-inspired food trends will grow in the UK over the coming years. The spokesperson from the English Cheesecake Company said: "American and English foods combine beautifully, as the poll reveals. "And it looks like our love of foods from across the pond is only speeding up." THE AMERICAN INSPIRED FLAVOUR COMBINATIONS MOST LOVED BY BRITS: - Salted caramel (sweet and salty) - Cookies and cream - Bacon with maple syrup - Bagel with cream cheese and smoked salmon/lox - Peanut butter and chocolate - Grilled cheese with tomato soup - Mac and cheese with hot dogs - Peanut butter and jam (PB&J) - Chicken and waffles with syrup - Apples with peanut butter