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Samsung Pre-Orders of Latest Foldables Grow 30% From Last Year Ahead of Apple

Bloomberg Technology Wednesday 05 August 2026, 23:00 UTC By Chris Welch 1 min read
Key Points

Consumer Tech Samsung Pre-Orders for Latest Foldables Jump 30% From Last Year Samsung Electronics Co. touted strong early demand for its latest lineup of folding smartphones, saying that the Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8 are on pace to break the preorder records of all previous Z-series models. The passport-shaped Fold 8 and the Fold 8 Ultra are currently outpacing last year’s preorder numbers by 30%, the company said in a statement Wednesday. The squat, wide-format Fold 8 is...

Consumer Tech Samsung Pre-Orders for Latest Foldables Jump 30% From Last Year Samsung Electronics Co. touted strong early demand for its latest lineup of folding smartphones, saying that the Galaxy Z Fold 8, Z Fold 8 Ultra and Z Flip 8 are on pace to break the preorder records of all previous Z-series models. The passport-shaped Fold 8 and the Fold 8 Ultra are currently outpacing last year’s preorder numbers by 30%, the company said in a statement Wednesday. The squat, wide-format Fold 8 is making up nearly half of all preorders, according to Samsung, indicating that the new design style has already broken through with consumers even before it arrives in stores.
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Originally published by Bloomberg Technology Read original →

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