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This mom spent $2,000 on her kindergartner as viral ‘back-to-school hauls’ on TikTok and YouTube spin out of control

This mom spent $2,000 on her kindergartner as viral ‘back-to-school hauls’ on TikTok and YouTube spin out of control
MarketWatch Thursday 06 August 2026, 12:00 UTC By Genna Contino 1 min read
Key Points

Students and parents are breaking their back-to-school budgets thanks to inflation and social-media trends.

Students and parents are breaking their back-to-school budgets thanks to inflation and social-media trends.
TikTok (ORG) YouTube (ORG) Students (ORG)
Originally published by MarketWatch Read original →

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