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Apple Explores Apple Watch Shake-Up; Company Prepares for September iPhone Event

Bloomberg Technology Sunday 09 August 2026, 14:00 UTC By Mark Gurman 1 min read
Key Points

Apple Explores Shaking Up Its Smartwatch for a New Era Also: The company’s big iPhone event approaches. This article is for subscribers only. Apple is considering an overhaul to its smartwatch lineup in light of the industry’s transition to screen-free devices and other new form factors.

Apple Explores Shaking Up Its Smartwatch for a New Era Also: The company’s big iPhone event approaches. This article is for subscribers only. Apple is considering an overhaul to its smartwatch lineup in light of the industry’s transition to screen-free devices and other new form factors. Also: The company gears up for its biggest event of the year; John Ternus prepares to take over as CEO with key personnel moves; and we have fresh details on a scrapped Apple Upgrade idea. Last week in Power On: Apple is reinventing itself as the world’s biggest subscription provider.
Apple Explores Apple Watch Shake-Up (ORG) iPhone Event Apple (ORG) Apple (ORG) John Ternus (PERSON) Apple Upgrade (ORG)
Originally published by Bloomberg Technology Read original →

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