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Netflix, Disney+ and Amazon price rises in western Europe ‘highest in world’

The Guardian UK Monday 24 August 2026, 13:45 UTC By Mark Sweney 1 min read
Key Points

World’s largest streaming services have also increased subscription costs repeatedly in US, research findsBusiness live – latest updatesSubscribers to Netflix, Disney+ and Amazon Prime Video in western Europe have faced higher price increases than in any other market in recent years, according to research. Over the past four years the world’s largest subscription video streaming services have dramatically changed their business models introducing lower-priced, basic advertising tiers to...

World’s largest streaming services have also increased subscription costs repeatedly in US, research finds

Subscribers to Netflix, Disney+ and Amazon Prime Video in western Europe have faced higher price increases than in any other market in recent years, according to research.

Over the past four years the world’s largest subscription video streaming services have dramatically changed their business models introducing lower-priced, basic advertising tiers to attract new subscribers, while also increasingly monetising users willing to pay more for a premium experience.

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Netflix (ORG) Amazon (ORG) Europe (LOCATION) US (LOCATION) Amazon Prime Video (ORG)
Originally published by The Guardian UK Read original →

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