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FTC sues Amazon, accusing the e-commerce giant of misleading advertisers

CNBC Monday 31 August 2026, 18:55 UTC 1 min read
Key Points

A worker sorts packages on Amazon Prime Day in New York, July 8, 2025. Klaus Galiano | Bloomberg | Getty Images The Federal Trade Commission on Monday sued Amazon, alleging the e-commerce giant "misled advertisers" about its sponsored ads pricing and auction systems, the company confirmed. The lawsuit argues that advertisers were harmed by a "company-wide effort to deceive" them, including through a change it made in 2018 to its auction strategy.

A worker sorts packages on Amazon Prime Day in New York, July 8, 2025. Klaus Galiano | Bloomberg | Getty Images The Federal Trade Commission on Monday sued Amazon, alleging the e-commerce giant "misled advertisers" about its sponsored ads pricing and auction systems, the company confirmed. The lawsuit argues that advertisers were harmed by a "company-wide effort to deceive" them, including through a change it made in 2018 to its auction strategy. The complaint is joined by more than 20 state attorneys general, according to The Wall Street Journal, which first reported the lawsuit. This is breaking news. Please refresh for updates.
FTC (ORG) Amazon (ORG) Amazon Prime Day (ORG) New York (LOCATION) Klaus Galiano (PERSON) Bloomberg (ORG) Getty Images The Federal Trade Commission (ORG) The Wall Street Journal (ORG)
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