Science
Meet the Biggest Ad Buyer in the Podcasting Industry
Key Points
BetterHelp is the top podcast advertiser of all time. Since 2023, the talk therapy provider has spent $242 million on ads in the space, according to one firm’s estimates
BetterHelp is the top podcast advertiser of all time. Since 2023, the talk therapy provider has spent $242 million on ads in the space, according to one firm’s estimates