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Apple Bets on Foldable iPhone Under New CEO

Bloomberg Technology Saturday 05 September 2026, 12:23 UTC 1 min read
Key Points

Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Ternus’ engineering background could bring renewed focus to hardware and expanding Apple’s ecosystem as smartphone upgrades become increasingly incremental.

Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Ternus’ engineering background could bring renewed focus to hardware and expanding Apple’s ecosystem as smartphone upgrades become increasingly incremental. (Source: Bloomberg)
Apple Bets on Foldable iPhone (ORG) Apple (ORG) John Ternus (PERSON) Tim Cook (PERSON) iPhone (ORG) Bloomberg Intelligence Senior Hardware (ORG) Jin Ho (PERSON) Christina Ruffini (PERSON) Jeff Mason (PERSON) Bloomberg This Weekend (ORG) Bloomberg (PERSON)
Originally published by Bloomberg Technology Read original →

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