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How Paying Players Is Changing the Business of College Sports

Bloomberg Markets Thursday 17 September 2026, 10:31 UTC 1 min read
Key Points

There’s a new financial model in college sports, and it looks a lot more like the club seats and swanky amenities offered by pro teams. Bloomberg's Janet Lorin explains.

There’s a new financial model in college sports, and it looks a lot more like the club seats and swanky amenities offered by pro teams. Bloomberg's Janet Lorin explains. (Source: Bloomberg)
Bloomberg (PERSON) Janet Lorin (PERSON)
Originally published by Bloomberg Markets Read original →

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