New Aldi 2-in-1 'stylish' item with hidden bonus function up for grabs Wednesday

New Aldi 2-in-1 'stylish' item with hidden bonus function up for grabs Wednesday To help shoppers avoid forgetting their shopping bag again, Aldi has created the "clever" jacket Aldi has unveiled a new item with a hidden '2-in-1' bonus feature designed to make shopping 'easier'. It comes after research conducted by the supermarket uncovered the nation's "bizarre" bag for life habits. The supermarket has brought out a new Swag For Life Jacket that doubles as a shopping bag, as nearly half of Brits (46%) admit they regularly forget their shopping bags. The store also says 85% of Brits say they have a 'bag of bags' at home, with one in six admitting to hoarding more than 15 reusable carriers at home. Aldi says its new limited-edition Swag For Life Jacket transforms from an everyday coat into a reusable shopping bag in 10 seconds. It is available to win via an email giveaway starting Wednesday, September 23. Aldi describes the Swag For Life Jacket as a "stylish", waterproof navy bomber with a statement funnel neck, pale blue and orange detailing, large pockets and Aldi branding on the front and back. It transforms into a grocery-sized shopping bag. According to Aldi's research, nearly half of Brits (46%) say they regularly forget their shopping bags for the weekly shop and have revealed the bonkers lengths they’ll go to if they don’t have one to hand, from stuffing items in pockets to carrying shopping home in a bucket and wheelbarrow. New research into UK shopping habits has revealed 85% of Brits have a ‘bag of bags’ at home, while almost half of those polled (47%) admit to buying another reusable bag at least once a month after forgetting theirs, rising to 69% among Gen Z. Nearly half (47%) reveal they have cupboards full of unused carriers gathering dust at home. While many people have cupboards stuffed with carrier bags, they can also be surprisingly loyal to their favourites, with 62% saying they have a reusable bag they always reach for — whether it’s because it’s sturdy (52%), they love the design (26%) or simply because it’s been by their side for years (18%). Brits' love for bags goes beyond the grocery shop. Aldi says 25% report using reusable shopping bags to store dirty clothes on holiday, while others have gone so far as to use them as laundry bags (21%) or work bags (16%). However, when there’s no avoiding it, some Brits aren’t afraid to use bonkers alternatives, such as buckets (6%), picnic baskets (5%), baby changing bags (4%), pet carriers (3%) and wheelbarrows (2%). An Aldi spokesperson said: "As 52% reveal they’re looking forward to cooler weather and 55% look forward to wearing a jacket again, this new Aldi garment arrives perfectly in time for the change in season." The jacket is available to a limited number of lucky winners via an email giveaway, which launches on www.aldi.co.uk/swagforlife on September 23, 2026. Julie Ashfield, Chief Commercial Officer at Aldi UK, said: "Forgetting your bag for life is something we’ve all done, so our Swag For Life Jacket makes sure you’ll never be without one at the checkout again. It’s practical, reusable and perfectly timed for jacket season, making it the ideal shopping companion as we move into the colder months." To win an exclusive Swag for Life Jacket, shoppers simply need to email their full name to [email protected] by October 6, 2026. Full T&Cs are available on the Aldi website.