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Inside the Toys "R" Us Comeback

Bloomberg Markets Tuesday 06 October 2026, 15:11 UTC 1 min read
Key Points

Inside the Toys "R" Us Comeback WHP Global is bringing Toys "R" Us back to life with over 120 new US stores despite falling consumer confidence. Yehuda Shmidman, the founder, chairman and CEO of the brand licensing company WHP Global, joins Bloomberg Open Interest to explain why toy demand is surging, the rise of the “kidult” shopper, and how an asset‑light licensing model is powering billions in sales and potential IPO plans.

Oct 6th, 2026 Inside the Toys "R" Us Comeback WHP Global is bringing Toys "R" Us back to life with over 120 new US stores despite falling consumer confidence. Yehuda Shmidman, the founder, chairman and CEO of the brand licensing company WHP Global, joins Bloomberg Open Interest to explain why toy demand is surging, the rise of the “kidult” shopper, and how an asset‑light licensing model is powering billions in sales and potential IPO plans.
Us (LOCATION) Yehuda Shmidman (PERSON) WHP Global (ORG) Bloomberg Open Interest (ORG) IPO (ORG)
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