Cheapest supermarket to buy popular branded products revealed

Cheapest supermarket to buy popular branded products revealed Shopping without a loyalty card can cost you hundreds of pounds extra, new data shows - Bookmark - CommentsGo to comments Become an Independent member to bookmark this article Already a member? Log in The UK’s best supermarket to buy branded products has been revealed, with loyalty cards now becoming a must-have for anyone looking to get the best price on popular items. In an analysis of over 200 popular branded products, consumer group Which? found that Tesco was the cheapest in September when shopping with a Clubcard. It marks the first time this year that Tesco has beaten Asda for the title, with the results coming at a time when the cost of essentials continues to rise. Across all 219 popular products including Heinz beans, Nescafé coffee and Mr Kipling cakes, the whole list at Tesco with a Clubcard cost £757.71. While Aldi and Lidl are consistently named the cheapest supermarkets overall by the regular Which? tracker, they are not included in this analysis as they do not stock many of the branded products analysed. The next cheapest supermarkets for branded goods after Tesco were Asda, at £760.36, Morrisons with More (£771.81), Morrisons with no loyalty card (£773.42), and Sainsbury’s with a Nectar card (£786.82). However, the results also revealed how essential it is for shoppers to use their free loyalty cards. Without a Clubcard, the cost of all 219 goods analysed at Tesco was £861.50. This was over £100 more than its Clubcard price and even more expensive than Waitrose – often named Britain’s most expensive shop by Which? – at £829.04. Invest at least £100 in Stocks or ETFs of your choice. Get fractional shares worth £50! Terms and conditions apply. ADVERTISEMENT Invest at least £100 in Stocks or ETFs of your choice. Get fractional shares worth £50! Terms and conditions apply. ADVERTISEMENT The data also revealed the value of shopping around, with a marked difference between certain products at different stores. Analysts found that a 50-pack of Pampers nappies cost an average £4.27 at Asda, and £9.27 at Waitrose – a 117 per cent difference. Reena Sewraz, Which? Retail Editor, said: “With household budgets under continued pressure, getting good value from the weekly food shop matters more than ever - and our latest research shows that where you shop, and whether you use a loyalty card, can make a significant difference to what you pay. “Tesco was the cheapest supermarket for branded groceries in September for shoppers using a Clubcard, but those without a loyalty card could pay more than 14 per cent extra for the same shop. That's a significant difference that could be better spent elsewhere. “Shoppers can save money by signing up to loyalty schemes, switching to own-brands and looking beyond promotions to compare the unit price of products. A little bit of price checking can go a long way when you’re trying to keep the cost of your food shop down.” Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments