Warning: contains spoilers
The four short scenes added to the new version has made the film the highest-grossing of all time – but the only people really enjoying this are the Disney accountants
Does it really matter which film is the highest-grossing of all time at the global box office? Will James Cameron be lying awake at night staring into the darkness and pondering whether to withdraw humanity’s access to giant, blue-skinned space elves out of sheer spite, just because Avatar has been dethroned once again by Avengers: Endgame? It seems unlikely. Are the Russo brothers at this very moment leaping and capering with wild abandon because adding a few new scenes and releasing their film for the umpteenth time has led to this momentous changing of the guard? Probably not. Is a Disney accountant somewhere holding a tiny awards ceremony in which every nominee is himself? Well yes, absolutely, because the mouse house ultimately owns both films.
And yet the most interesting thing about Avengers: Endgame’s return to cinemas is not how much money it has made – for the record, the rerelease, titled Avengers Endgame: Encore, had brought in another $126m worldwide by last weekend, taking its lifetime total to approximately $2.925bn (just ahead of Avatar’s $2.923bn) – but what Marvel added to the picture while we were all busy counting.
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