Business & Finance
FTC Requires Publicis to Offer Equal Access to LiveRamp Data
Key Points
The US Federal Trade Commission said it will allow Publicis Groupe SA to complete the $2.2 billion acquisition of LiveRamp Holdings Inc. if the French media giant agrees to offer equal access to the digital advertising platform’s data connectivity services to rivals.
The US Federal Trade Commission said it will allow Publicis Groupe SA to complete the $2.2 billion acquisition of LiveRamp Holdings Inc. if the French media giant agrees to offer equal access to the digital advertising platform’s data connectivity services to rivals.